01
Start with evidence
See the sampled question, answer, engine, date, and available sources behind the finding.
Our Story
Help every place tell its story in the age of AI.
Drifter helps destination and hospitality marketers see how AI represents their place, strengthen what is missing, and keep the final word on what gets published.
Why Drifter exists
Traffic still matters. But it no longer tells the whole story.
Travelers increasingly ask AI where to go, stay, meet, and visit. They may receive a useful answer before they reach an official website.
That changes the marketer's job. The goal is not only to earn the visit. It is to make sure AI has accurate, distinctive, and useful official stories to synthesize.
Drifter takes on the repetitive work of checking those answers, finding what is missing, and preparing the next step. Marketers keep the context, judgment, and final approval.
How we work
Agents handle the repetition. People keep control.
AI can help a small marketing team see more and prepare faster. It should not flatten the story or make the publishing decision.
02
Protect the nuance
A place is more than a generic list. The official story should carry the context that makes it worth choosing.
03
Keep people in control
Drifter can prepare the work. Your team provides judgment, edits the story, and controls what gets published.
Publish approved work as a Drifter-hosted source page, or hand it to the team for its own publishing workflow. Human approval remains required.
Built for the people marketing places.
Destinations are the beachhead. Hotels, venues, attractions, and hospitality teams face the same shift in how travelers get answers.
Aaron Tsai
Founder & CEO
Founder
Why I built Drifter.
Aaron Tsai is the founder and CEO of Drifter, an AI visibility platform for destinations and hospitality organizations.
Over the past decade, he has built companies across public relations, media technology, and AI software, including Bullpen.co, combining communications strategy with product development and engineering.
Today, he works with tourism and hospitality organizations to understand how AI platforms represent their destinations, identify where official information is missing or underrepresented, and prioritize the changes that improve visibility across modern AI search.
His work now focuses on AI visibility, answer engine optimization (AEO), and generative engine optimization (GEO) for destinations and hospitality.
Company
Drifter AI, Inc.
2261 Market Street, STE 91678
San Francisco, CA 94114 US
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