AI visibility reporting for destination and hospitality teams.

Drifter starts with a stable weekly read of the discovery questions that matter to your place. For each question, we check what ChatGPT, Claude, Gemini, and Perplexity answer, compare those answers to your official content, and show which sources are shaping the response.

A one-time score shows one moment. Drifter gives your team a consistent weekly read with question-level evidence, so you can see what changed and decide what deserves attention next.

AI visibility is the outcome: whether your place appears accurately and authoritatively in AI answers. Answer engine optimization (AEO) and generative engine optimization (GEO) are industry terms for the work that helps answer and generative systems understand, trust, and cite useful sources. Drifter connects the measurement and the work in one review-first workflow.

No. Drifter can prepare a draft or technical handoff. Your team reviews, edits, and explicitly approves anything that is published. Nothing goes live without a person making the call.

The Core Benchmark is your stable weekly read. Drifter generates and maintains it from your destination or property, your official content, and our evaluation framework so your team can measure movement over time instead of chasing a changing keyword list.

Yes. Your benchmark includes blind questions built around travelers from the markets you actually draw, so Answer Share reflects your real audience, not a generic one.

A Spotlight is a focused read for a campaign, season, audience, event, or topic your team already cares about. Your Core Benchmark keeps the long-running measurement steady; Spotlights let you zoom in when a specific moment needs attention.

You improve by strengthening the official pages AI should be able to read, trust, and cite. Drifter turns the highest-impact gaps into a drafted content brief or technical handoff so Marketing and IT know what to do next.

A short action plan tied to the evidence behind it: which answers changed, where official support is missing or weak, and which content or technical fix deserves attention first. The point is not another report to read. It is the next useful action.

Your team can usually start on the first action in the first weekly cycle. Changes in AI answers depend on the engines, their refresh cycles, and how much of the gap the fix closes. Drifter keeps watching so you can see whether the answer moves after your work goes live.

Drifter samples the engines travelers use for planning: ChatGPT, Claude, Gemini, and Perplexity. You see representative traveler-facing answers for the Core Benchmark questions Drifter monitors for your place.

The Core Benchmark is not a pick-your-own-keywords list. Drifter generates and maintains it from your destination, official content, and our evaluation framework so the benchmark stays consistent enough to measure. When you want to focus on a season, campaign, audience, or topic, you use a Spotlight to monitor that specific intent without distorting the core read.

No. Drifter translates the findings into plain work for the right owner. Content goes to your writers as a drafted brief. Technical goes to IT or your webmaster as a handoff. We do not need CMS access to monitor the answers.

A mix of training data and live web sources. The pages AI trusts most shape what it tells travelers. Drifter shows whether your official site is carrying the answer or whether other sources are filling in for you.